Posts Tagged ‘citations’

Local Directories Bring Your Business Customers

If you are looking for ways to market your business, don’t forget local directories. They have been around for years but they are still one of the main ways that customers will find you. You do not want to ignore such a simple but effective way to market yourself.

When people are looking for a service or product, they still have a habit of picking up a local directory. It’s just easier for most people, especially those that are not really comfortable on a computer, to pick up a book. And believe it or not, there still are many people who aren’t fans of using a computer.

Not only that, it can be a lot more convenient to grab the directory, especially if the computer isn’t already on. Directories are handy because you can flip through them, see all the businesses in your category in one place and more easily make a choice of who to call. The thing is, if someone goes to use a directory and you aren’t in there, you definitely won’t be getting that phone call.

When people first move into an area, they need to find new places for all their products and services. They often use directories to find them. If you miss out on this call, you may never get another chance at this new customer.

Many of the directories also have listings online. This way, you can be found easily in both places. If you have a website as well, there is no need for concern that you won’t be found on the Internet. Being in the directory just gives you more exposure and at a much more reasonable price than most advertising.

Local directories are still one of the first places people look when they need something. If your business isn’t in it, you could easily lose prospective customers. Considering the low cost of advertising in them, it doesn’t make sense not to.

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Some Handy Suggestions About Local Search Positioning Factors

Getting your law firm seen in local search results is starting to become more and more important. Close to 40% of all search queries done each month have some kind of local intention (for example: city or state name, zip code, town, and so forth.). There are particular methods and factors that are influential in helping your firm website perform well for local searches.

1. Classify Your Practice Correctly

Picking the correct categories for your law firm in local listings is quite important. Quite a few law firms do not devote sufficient time taking into consideration which category names to use. They discount this as an unimportant step. When your potential clients are not looking up a particular firm by name, they will first search for lawyers by type. If you don’t associate your firm with the category they are in search of, you won’t be found.

2. The Benefits of Backlinks and Citiations

Hyperlinks From Similar Sites: Hyperlinks are the currency of the web. A link to your site is similar to a vote for your site in the eyes of the search engines like google. All things being equal, a lawyer’s site that has additional hyperlinks from local and pertinent sites will acquire more visibility in local search results.

Citations: Citations are references to your law firm name, address, and telephone number on various other websites. These references do not need to have a hyperlink to your web site. A good illustration of a citation might be an online lawyer directory where your firm is listed, but not linked to. Yet another would be a local yellow pages website.

3. The Listed Title Of Your Firm

Your firm title (ie: the name of your practice) is an extremely significant component for ranking well in the local search engines. You really want your title to be consistent throughout the listings in addition to having it include pertinent terms to your practice. Having consistency helps your practice establish trust in the eyes of search engines. Including pertinent words in the title helps your practice receive better positioning when people perform queries. As an example, The Law Offices of Joe Smith, found in Chicago, might create a title called Law Offices of Joe Smith | Chicago Tax Law Firm. Just keep the listing consistent and uncomplicated. Don’t try to squeeze too many key terms into your title.

Understanding the nuances of local search is important for your attorney internet marketing. Getting better visibility in local search results can result in a big boost for your law firm websites.

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