Posts Tagged ‘seo strategies’

THe Best For Articles And Online Press Releases – Online Publicity

Building links and online publicity is such an important aspect when you are creating a website. You can go out there and get 10,000 pr1 or pr 0 sites but then you go ahead and just get one link from Microsoft or Entrepreneur and if that link is going to stay, the benefit is, it only takes you one of those links to get all of the same benefit you may have got from all of those other links.

To give an example of that, I know someone who hosted an E-Biz show, it was hosted on a well known station. They’ve got a lot of internet radio shows on it. But they also host radio for a major shopping internet site who has radio services. It has hundreds of millions of members, but the important thing is, its home page cycles ten times. So every time you hit the refresh page, it cycles ten times. It may have changed since. Because it was hosted on a major site my site was doing well with the site’s home page. My page rank was five or six out of ten.

I didn’t know why. I didn’t know how, it didn’t matter. It was five out of ten. Because that site was linked to my radio site and the radio site was linked to my site. That enabled me to have a high page ranking. I rely on different ways than search engine ranking for people to find me. With online publicity it’s direct relationships, direct referral, word of mouth marketing, buzz marketing, all those sort of things are definitely publicity. The online articles are great because people can immediately click. The next is online press releases. The online press releases are great because if you use a service like prnewswire.com and you don’t use the free one, you use like the $80 to $100, they have different price ranges. But if you use a minimum of $80 you can make it onto the front page of Yahoo News, MSN.

I’ve done press releases for companies and we’ve had something like 127,672 views in a single 24 hour period to our website, for $80. This is in contrast to sitting down trying to figure out what’s going on behind the Google black curtain and sand box and getting slapped and doing the Google dance and everything else. You write a press release really well, a good headline, newsworthy, helpful information, and you drive 127,000 people to click on a link.

That’s the objective with online publicity. One of the things that I really like, is systems. What you really need to focus on first before you build your system is, what is the objective? Is the objective of your website to increase your credibility? Is the objective of your website to get people to sign up for your newsletter? Is the objective of your website to get people to click and buy? Whatever your objective is, you have to work your system. If you’re building a canal for ships, it is, I want the ships to go from Lake Ontario to Lake Eyrie. So I know the direction I’m going from, where I’m going to, do I want to blast through bedrock or do I want to dig through clay that I can easily take care of? I go a little bit longer route, but I get there just the same. The objective is gained, I save a ton of money, I don’t blow up two dozen people in the meantime.

Once you know what your objective is, then you can balance off what software you want to buy, what free stuff you want to use, how you’re going to do natural search engine ranking versus pay per click and your online publicity. If I did pay per click to get 100,000 clicks, even if I just got it down to a nickel, you do the math, that’s quite a bit of money versus $80 for a press release.

One of the other things you can do along the lines of publicity when you do those articles is send it to a syndicater. That syndicater takes that article and distributes it to other sites for you. So it’s something you can do once and then someone else is doing the work to distribute it for you.

So there are many ways to get publicity and drive traffic to your site. Choose the ones that work for you and you will have a popular site.

Want to find out more about SEO techniques, then visit www.theseomethod.com for your needs.

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Do It Right – Mistakes People Make When Making A Website

In a promotional point of view, there are several different tactics you can use when you build a website. We use a system when we’re consulting with a client. Step one, we leverage off whatever we’ve got. We send any links off our own network to sites that we can do. Step two, we do some form of video marketing.

It iss customized each time, but essentially the general steps are take a look at existing resources. If they’ve already got a website or if they’re a franchise, for example, then there are other franchise sites. They have links off the mother ship so to speak. However, let’s just take a small independent business. They’ve had a website up online. They probably have little to no search engine ranking. One of the most beautiful things when you build a website is local search. It’s so huge. If you’re a barber shop, write barber and the city name. If you use this naming convention for your domain name then you’re laughing. So do it however you want to do it, so that’s an advantage.

We take a peek at their existing site. We look at the mistakes they make on their website. Big mistakes on the website are generally, one, the banner is too big. Number two is the banner is not named, it’s just 1-2-3. jpeg, it’s not using the domain name or keywords. They don’t have the keywords in the alt tags or whatever it is for that. But their main thing, and this is important on YouTube and when you do internet radio, search engines are based on text. Write that down. So many people get excited about video and audio, make it and put it up but there’s no text to go with it. They don’t use their keywords well in their description of the video or the audio.

When we do an interview on radio let’s say, we make sure we write an abstract that’s a two to four sentence paragraph that has the keywords for the interview but also hopefully keywords related to what we do, which is get more customers. So, ‘Today we talk to Joe Blog about how to get more customers using color graphics. Then next week we’re going to talk about Joe Blow about how to get more customers using audio files.’ Each time that you post it, you get the keywords in there and it’s text.

So even though the audio is great and it’s a twenty minute interview or even an hour long interview, search engines cannot read that. So many times I see people put content on their site that’s just not findable, it’s not searchable because it doesn’t have a text that linked to it. A big mistake people make when they build a website is that people put pictures on their site. Say you’re at a conference, and you meet some famous person. You want to put a caption underneath the picture, ‘X meets y and talks about how to get more customers’ in the caption. Even when people do a Google search on images, they’ll find you.

The first two steps are obviously leveraging off what resources you’ve already got. Then you want to look at your own site, do whatever on page optimization you can which would be both SEO and also from a conversion point of view when you’re talking about the banners and things like that. Once they’re leveraged off what they’ve got, they’re cleaned up so that when the user hits that site they really do start driving some traffic. You’re getting some benefit which takes advantage of what is the focus of what we’re trying to do here? Why have you got this page up? We’re not just building a site for building a site’s sake. We want it to generate leads or we want to go straight to the sale, whatever the case may be.

Find out more about SEO techniques. Visit www.theseomethod.com for your needs today.

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Link Building With SEO

As you should know link building for seo is very important. I want to talk about link reputation and link popularity. When we think of links getting fired to your website, there are two factors that we need to take into account, link reputation and link popularity. Link popularity has to do with how many links, or how strong the links are. It’s important to have high link popularity. The other thing that is important is reputation. We can have lots of links pointing to the website, but unless they’re pointing to the website with the right word, they’re not going to be that important.

What is a reputation? Reputation is what people say about you. What the links are saying about you is the link reputation, whereas link popularity has to do with how many links we’re getting. It’s important to have good link popularity and good link reputation.

Let’s consider ways to get inbound links. We’ll start with what I consider to be the best and easiest way. First there are articles. Articles are fantastic because there are articles directories across the internet and there are websites that collect people’s articles, almost like a repository of articles where people will go and submit articles. For submitting the article, you get to put something in what is known as the resource box. At the bottom of all articles there is a resource box, and usually it is something that points back to the author.

You can point your articles back to your website. You might go off to an article directory, and one of the best ones is EzineArticles.com. You publish your article and the resource box you link back to your website. You would make sure you have your keyword in the resource box and link it through and also you might have the url. It varies depending on the site. Some sites will let you have more links in there, and other sites will let you have fewer links there.

Articles are the best thing to do. You can get articles written- there are article services out there. You can go to rentacoder, you can go to needanarticle. You can get articles written for you, keyword optimised already and then you can publish them. An important point is that it is better to have these articles keyword optimised, and here’s why. First, you might be able to get that article to rank itself off the back of ezine articles. You might get it to come up in the search engine and rank for the keyword you are optimizing for. That’s why it’s important to have it optimized.

The other reason builds on the idea of link reputation. A link that comes from a page, if that page is on topic, is important. Let’s say we had two articles, one on dog’s health and one on the best wine. The link about wine is coming from a page about wine, so it is more important. But the real reason is, if you optimize you might get ranked in the search engine and you also might come up higher on the article directory itself. The article directory has its own search features. This can be a key feature of your link building for seo strategy.

Learn more about SEO techniques. Visit www.theseomethod.com for your needs.

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Knowing What Longtail SEO Means

A ‘How to SEO’ session must look at the longtail. There is another thing to keep in mind when talking about keywords that people are searching for. Let’s say person 1 types in Sony camera into the search engine. Person 2 types in Sony camera handycam xpf250 hybrid. What do we know about the difference between these two people? Person 1 is getting a variety of Sony cameras because they’re probably doing research. Person 2 is a buyer.

Think of someone heading down a sales funnel, towards the sale. Each step they go down they are getting more qualified as they go through. When you go for longer tail keywords, you’re further down the funnel because you’re getting someone more qualified because they know what they are looking for now. I’m no longer a browser, I’m now a buyer.

It would be great to rank for Sony camera because you would get lots of traffic. Sony camera would get a lot more than some of these longer tail keywords. You need a balance. Going for the longer tail keywords can be more profitable on a per user basis. The benefit is for Sony camera we’re going to get a lot more traffic, and with the longer tail we are going to get less traffic but chances are they convert higher because they are buyers. For Sony camera we get 550,000, but for other ones like Sony Erikson k8001 camera, using free Google keyword tool, we get 590 searches. In this example we’ve got 590 versus 550,000. We’re talking a big difference in the number of searches. But the person searching the longer tail keyword is going to be a lot more qualified and it will be easier to rank for that. It’s going to be extremely competitive to rank for Sony camera especially when you think of some of the different websites you are going to try to rank against.

I think there is a good chance the Sony website will be ranking for Sony camera. Why? There are lots of people out there all over the internet linking to the Sony website with the word Sony.

This leads me to another point. When you are starting up a domain name, it’s a good idea to have your primary keyword in the domain name. For example, let’s take a soccer drill website. I probably went for soccer drill is because I think soccer drills, plural, is probably taken. The reason you have the keyword in there, is when people link to our soccer drill website, they link in a variety of different ways. People may link with just the keyword in the anchor text and they’ll link to other people who’ll link to our website with the URL.

When they’re linking to our website with the url. What are they doing? The keyword is there. It’s like they’re voting for our website and they’re also saying what our website is about by the keyword. There is speculation that, by having the keyword in the domain name, you will rank better than someone who doesn’t. It may or may not have a small increase but I think the reason the domain name with the keyword ranks better is not because the keyword is in there, but rather people are linking to the domain name and it has the keyword in it.

It is better to have the keyword in the domain name. Consider the Sony camera example. We can have many websites such as forums and camera forums, they might say I bought the Sony handycam and the Sony website is sony.com. They’re shooting a whole lot of links all over the internet and because that is a big brand name there are going to be hundreds of websites all linking back to the Sony website, all saying Sony. So there’s a pretty good chance it is going to rank for Sony camera. I’m sure people will be linking to Sony camera. So the Sony website is probably going to rank number one.

That’s why we&’re going to have a better chance if we go for the longer tail keywords. If you remember back to the way Google works, Google will rank your website based on a few things. First, what the web page says, so you want to do all the on page optimisation and second what other people say about your website. We might be able to rank for Sony camera handycam xpf250 hybrid because there may not be too many people linking to the Sony website with that keyword. But I think we could try and rank for that because we could build a page that optimized specifically for that keyword and then also via a link to that to say exactly what we want it to say. Keep a look out for more How To SEO articles in this series.

Want to find out more about SEO techniques, then visit www.theseomethod.com for your needs.

categories: seo method,seo tips,seo techniques,seo strategies,seo,internet,marketing,computers

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How To Do Link Building For SEO

As you should know link building for seo is very important. I want to talk about link reputation and link popularity. When we think of links getting fired to your website, there are two factors that we need to take into account, link reputation and link popularity. Link popularity has to do with how many links, or how strong the links are. It’s important to have high link popularity. The other thing that is important is reputation. We can have lots of links pointing to the website, but unless they’re pointing to the website with the right word, they’re not going to be that important.

What is a reputation you ask? Reputation is what people say about you. What the links are saying about you is the link reputation, whereas link popularity has to do with how many links we’re getting. It’s important to have good link popularity and good link reputation.

Let’s take a look at ways on how to get inbound links. We’ll start with what I consider to be the best and easiest way. First there are articles. Articles are fantastic because there are articles directories across the internet and there are websites that collect people’s articles, almost like a repository of articles where people will go and submit articles. For submitting the article, you get to put something in what is known as the resource box. At the bottom of all articles there is a resource box, and usually it is something that points back to the author.

You can point your articles back to your website. You might go off to an article directory, and one of the best ones is EzineArticles.com. You publish your article and the resource box you link back to your website. You would make sure you have your keyword in the resource box and link it through and also you might have the url. It varies depending on the site. Some sites will let you have more links in there, and other sites will let you have fewer links there.

Articles are the best things to do. You can get articles written- there are article services out there. You can go to rentacoder, you can go to needanarticle. You can get articles written for you, keyword optimised already and then you can publish them. An important point is that it is better to have these articles keyword optimised, and here’s why. First, you might be able to get that article to rank itself off the back of ezine articles. You might get it to come up in the search engine and rank for the keyword you are optimizing for. That’s why it’s important to have it optimized.

The other reason builds on the idea of link reputation. A link that comes from a page, if that page is on topic, is important. Let’s say we had two articles, one on dog’s health and one on the best wine. The link about wine is coming from a page about wine, so it is more important. But the real reason is, if you optimize you might get ranked in the search engine and you also might come up higher on the article directory itself. The article directory has its own search features. This can be a key feature of your link building for seo strategy.

Learn more about SEO techniques. Visit www.theseomethod.com for your needs.

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Strategies For Off Page Optimization

The bulk of your seo, eighty percent, comes down to your off page optimization. Google is all about other people saying ‘He’s about wine supplies.’ It’s important to get this right, but you’ll get greater return by spending your time getting off page optimisation.

Now we’ll discuss about off page optimisation. We have a website we are trying to rank for wine supplies. Off page optimisation is all about what people are saying about you. What determines what other people are saying about you is the links and words that other people are using when they link to you. Off page optimisation is all about getting links to your page. You want as many links pointing to your page as possible that contain the keyword that you’re optimising for.

We need to think of different strategies to get those inbound links. Some links have more value than other links. For example, a link from Dan Murphy’s.com, a wine seller in Australia, to our website saying wine supplies, is going to be worth more because they’ll have other people sending links to them. They have more power than other smaller websites with much fewer links. There are different ways to get these links. Let’s go through some of these ways.

But before moving on, we will talk about sending the links. We try to replicate what happens in nature. It is not natural to have every link point to this website saying wine supplies. When we think of Dan Murphy’s, every link pointing to Dan Murphy’s isn’t going to be saying cheap wines online. What is natural is for people to link with a variety of keywords and also to link to the url. That’s where a lot of people go wrong. You want to make sure you send links to this site with your url because that’s how people think naturally when they post links on their blogs. They might link with the fully resolved url (the domain name) and that will be their link.

Anchor text is the text that is used in the link itself. We could have a link on a website saying wine supplies, and it’s selected through the anchor text. Even though it is wine supplies, that will link through to the specific page which might be the full url I was talking about. It’s also important to have links that link the anchor text, being yourdomain name. You would also link some of your secondary keywords. You would probably look at seventy percent as your keyword, so seventy percent as winesupplies. You then want to look at twenty percent to be your url, and then look at ten percent for variations. This makes up the basis of your off page optimization strategy.

Find out more about SEO techniques. Visit www.theseomethod.com for your needs today.

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